#SherriFowler #OhioWriter

Frequently Asked Questions
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What industries do you work with?

I work with business owners in a variety of industries:  economic development, orthotic & prosthetic, food | food service, mortgage | title | finance, lawn care | snow removal, home building | remodeling, real estate brokerages | agents, real estate investors, property managers, real estate publications and business owners of natural products.

I work with entrepreneurs with various home-based business owners:  direct sales, homesteaders that make natural products to sell + raise animals and/or process meat, artisans that design products to sell, as well as, instructors of self-defense and those that sell self-defense products.

I work with nonprofits with a focus on crimes against humanity and America, as well as, genealogy societies.

Partnership opportunities:

Opportunities to build strategic partnerships with marketing agencies and other business models are welcome. My content is meant to engage my client’s target audience through any type of lead, website copy, blog post, email | newsletter marketing, press release, lead capture, sales page, magazine | news article, or story branding.

What services do you offer:

I offer ghostwriting, blogging, copywriting and content marketing services. Those services include:  internet | website copy (including blog posts), print publications (including articles + marketing materials), and social media content.

How do we get started working together:

To get started, click on the contact page and fill out as much detail as possible about the project you’re interested in working together on. From there, I’ll contact you to schedule a FREE one-hour discovery call so we can discuss every detail about your project and your goal for it.

Do you require a contract:

After our discovery call, I will email you a quote for your project along with a contract that will need signed and a link to pay. When I work with a client for the first time, my policy is to require full payment upfront before work begins. If a client and I have worked together numerous times before, my policy is to require a 50% deposit and the balance of 50% due at the end of the project.

Do you accept rush projects:

Projects on a tight deadline can be typically be completed within 24-72 hours; depending on the scope. Rush projects will include an additional fee equaling 30% of the original cost of the project.

How do I pay you:

I accept credit cards, and direct bank transfers. All payments are due on net 15 terms. Any final payment not made within the window of net 15 days from the date of invoice will accrue late payment fees.

What is your cancellation policy:

If a client terminates a project, prior to the start date, the client agrees to pay a kill-fee of $300. If the kill-fee is less than the initial payment the client made, the client will receive a refund for the excess amount.

Do you accept monthly or recurring projects:

Of course! No two businesses are alike, so your content needs can vary. We can discuss all of that during our discovery call. That way I can give you an accurate estimate and carve out the time needed on my schedule for each monthly, quarterly or recurring time-frame you need.

What is your revision process:

All projects include 2 revisions. Additional revisions can be requested, however there will be an additional charge for each revision. If revision requests aren’t received within 5 business days of project submission to client, it will be assumed the project is satisfactory and no revisions are necessary. Additional fees may apply if revisions are requested once the 5-day window has closed.

How do you determine pricing:

Each project has a minimum threshold, but the price can increase depending on the scope. Project price is determined by a number of factors; such as, word count, the amount of research required, deadline, frequency, and complexity. All projects start with a quote, so you can determine if my pricing aligns with your budget. If a client changes the terms during the project, there may be an increase in the project cost. For example; if a project is requested to be completed by the 15th of the month, but the client determines that the project needs to be completed sooner than that; there will likely be an increase in the project cost which would be different than the initial quote.

What is the difference between your writing styles:

My copywriting is a delivery of words made by strategy that results in an action being taken by the reader; such as making a purchase or signing up for a newsletter and/or sharing content. It’s perfect for websites, blogs, newsletters, brochures, ads, etc.

My content marketing is a delivery of words to create a connection with the reader and invoke feelings through storytelling. It’s perfect for engaging an audience, positioning a business or business owner as an industry leader and growing their audience.

Why should I hire a freelance writer as opposed to inviting guest bloggers to my business blog:

With a freelance writer, you can have full control over topics, voice, self-promotion, and the revision process. Guest bloggers will expect to have more freedom with the content they create. Guest bloggers make posts for free, for the opportunity to promote their own website or business.

What are the benefits of offering an author byline to freelance writers versus having them ghostwrite the content:

A great reason to allow a freelance writer to have an author byline for the content they create is because many freelance writers are well known and have built a strong authority. That means they have a large audience to promote content to and their content will boost the overall authority of your blog.

The flip side of that is, if you have a ghostwriter to create content that you can place your name upon, it gives you the chance to become well known and build a strong authority in your industry.

Is your ghostwriting service confidential:

Absolutely! I never mention clients I ghostwrite for. When I promote content I have ghostwritten, I always promote it with the client attributed as the author. You gain full usage and rights to the content I develop once you have paid for it in full.

Can I repurpose content written by you that I have paid for:

Yes, absolutely! You can offer content I create to be re-published on other sites. Also, I often suggest that clients take in-depth blog posts or a series of shorter blog posts and repackage them as ebooks, whitepapers, and lead magnets.

How do we decide upon blog topics:

You can supply the topics and outlines or I can suggest topics that will resonate well with your target audience. We can also do a combination of both. One option that has always worked well with my clients is for me to interview the client. From that perspective, I get first-hand topics that the client would like to cover. It also allows for inside knowledge from the client that is specifically unique to them. From there, I can tap into those interviews, further my research, and be able to create content from the client’s unique perspective. Every client is unique and there are NO two businesses alike; even if businesses provide the same service or product, because the owners of those businesses aren’t alike. It’s perspective!

What would be the cost to ghostwrite my book:

The price for book projects can range depending on the scope of the project and the services you need included. Multiple book orders and simplified, unformatted books will be on the lower end, while individual book projects requiring phone interviews, formatting for CreateSpace, sidebars, call-out boxes and other features will be on the higher end. I will be able to give you an estimate after our FREE, 60-minute discovery call.

Do I have to pay for the book up front:

A 25% deposit is required before service begins. Smaller increments are due when each section of the book is completed and turned in. Estimates are provided after our discovery call.

Does content marketing require a long-term commitment:

Content marketing should be a part of your long-term online marketing strategy. However, I do not require clients to make a long-term commitment. I do offer discounts for clients who purchase a batch of posts, but I also offer services for a one-time project, as well as, services on an as-needed basis.

Will I receive updates about my project:

Absolutely! Depending on the scope of the project, updates can range from daily to monthly. Updates will be discussed during your discovery call and will be included as part of my client onboarding process.

Will my intellectual property be secure:

I understand that trust is THE most important factor in any relationship, including a business one. Therefore,I go above and beyond to make sure your intellectual property is safe. My contract with each client includes a confidentiality and non-compete agreement. You won’t see or hear me discussing any client or their project without written approval from them for me to do so. My business success directly depends on my client’s success. For me to be able to provide service to my clients since 1991, I feel confident in my ability to keep my client’s intellectual property secure.

How do you manage client projects:

I use every tool shown in my Resources page, which you’ll find showing at the bottom of my website. I use project management software that schedules every single project from start to finish.  During my daily tasks, I use a project management software to stay on track within each project. Each project is broken down into incremental tasks with deadlines for those tasks to be completed. I operate my business no differently than any other business. Every detail needs to be setup as a task with each task having a deadline to meet.

How do we stay in touch:

My primary method of communication is email. I have found over the years that it’s a better fit for my clients to stay in-touch that way because email allows my clients to access our joint communications, whenever it’s convenient for them to do so. The last thing I want to do is add more to my client’s to-do list. However, I am happy to utilize all aspects of communication if a client would prefer to stay in-touch in any other way.

Do you have a writing project that could use my attention? One that could use someone to breaks things down into simple terms for anyone to understand?

I’ve got a discerning mind that never takes things at face value. I’m forever questioning and wondering if there’s another angle; possibly one less known.

Along with my experience, you also get someone who has a natural ability to listen to others and investigate truths.

I live to keep things real. 😉